Digital Transformations

Digital has forever changed the corporate landscape and is now vital to every industry and channel. This resonates more deeply than ever as the Fourth Industrial Revolution has created a landscape where distinctive digital capabilities is a must for both short and long-term viability. Within this new digital frontier, many companies unfortunately make the mistake of believing that digital transformation is simply a multi-channel and/or silo driven initiative in which IT creates new platforms and/or capabilities across the organization. Unfortunately, nothing could be further from the truth. To drive digital at scale, any accompanying transformation must be done with the cooperation of the entire company, as success hinges on such a digital undertaking being a cross-functional, enterprise wide undertaking. In its simplest form, digital transformation winners are those that have mastered three areas, specifically: (1) culture and organizational health (including employee engagement), (2) customer experience/service excellence, and (3) product platforms and channels (See Exhibit 2). Our proprietary approach segments these three steps into a holistic nine-step digital transformation journey, ensuring success across all key touch points within this new digital first landscape (See Exhibit 1). At completion, a company will have a distinctive digital ecosystem that is sustainable and held together by seamless omnichannel synchronization, ensuring a profitable growth engine that is viable for both the present and the future.